All respectable shoppers know how to make the most of the Black Friday sales and also the Cyber Monday deals online. If you don’t know yet what is Black Friday, then it is simply a shopping sales that firstly became a huge sensation in the USA, more precisely in Philadelphia in the early 50s. It is mainly considered as the pre-Christmas sales carnage where everything is sold at exceptionally low costs. This concept was then introduced to the UK in 2010 by the online retail giant Amazon. Asda, which is owned by American retail brand Walmart soon joined in the craze in 2013 to provide extra Black Friday madness in the UK.
Did you know that just in the UK, Brits spent around a record 5.8 Billion over the course of four days starting from Black Friday to Cyber Monday this year? According to the Centre for Retail Research and VoucherCodes.co.uk, an increase of 15% on sales has been noted compared to last year. Online retailers have also seen an increase of twenty percent, and they have netted around £2.8 billion.
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Not all retailers in the UK have taken part in the Black Friday 2016. Brands like Homebase, Next, Asda and Ikea have turned their back on this commercial carnage. On the other hand, Selfridges and M&S, both had weekend sales themed on Christmas. John Lewis is one of the top brands to have been a winner during the Black Friday 2016, as they have taken the top spot, and beaten brands such as Amazon and Apple according to Voucher cloud, the voucher site. There was an increase in transactions via mobile, consolidating that smartphone is now one of the important tools to reach the high street stores. John Lewis sales was boosted by not less than 21% through mobile, as more people decided to shop online.
Some retailers opted for a longer period of sales such as Curry’s PC World, Boots, eBay, and House of Fraser. Amazon decided to extend the traditional one-day event by changing their deals nearly two weeks before. Analyst found that many consumers have learned how to compare prices and find the best deals between the various retailers in this particular period.
It was also noted that many shoppers decide to make their shopping at night. According to reports, there was nearly a 50% increase in people doing their shopping before 6am compared to 2015 and evening traffic increased as well. The smart speaker Sonos Play1 was one of the best sellers when it came to technological device at John Lewis. The Lego Simpson house was also a huge hit among shoppers, as well as the Marc Jacobs perfume. T. Vs were again a hot favourite at Currys PC World, followed by Google Chromecasts, laptops, Samsung tablets, and kitchen appliances.