Globalization has helped in the increase in sale of fashion jewellery. Attractive patterns of fashion jewellery are designed at one corner of the world, manufactured at another part, shipped across the world and sold to consumers in different markets. Life span of fashion jewellery is short and wholesale business moves very fast being a vibrant market. Asian countries are now working hard to get major share in this wholesale business in the world.
BEATIFUL AND INEXPENSIVE:
Sale of fashion jewellery mainly depends on how it looks and its success in creating favourable impression in customer’s mind. The wholesalers get those products that look beautiful expensive. It is the first impression that you have on seeing the product that is more important for purchasing it. The wholesalers also make efforts to interact with customers for convincing them regarding quality of the product and get their suggestions for improvement. All these factors have helped in making business of fashion jewellery profitable.
PRODUCT CATALOGUE:
Detailed information concerning fashion jewellery products including the price of each item is mentioned in catalogues to assist the customers in selection of suitable items from collections available online or offline. With very tough competition in this market, wholesalers are compelled to ensure very high standard of quality for repeat sales. They also offer coupons like Snapdeal coupons and offers to make the deal even more attractive.
CELEBRITY TRENDS:
The success of this business depends on thorough research and keeping in touch with the latest trends and demands. Best way is to see what the celebrities are wearing. Since it is not feasible for the fans to buy the same products but go for cheaper duplicate pieces using Jabong Diwali offers. Because of their research, wholesalers are able to select the designs that would be instant hit with the people. They go through fashion and entertainment magazines and celebrity shows to study prevalent fashion trends across the world. Keeping these things in mind, they introduce own jewellery which from their experience would be a good hit.
KEEPING PACE WITH FASHION:
Fashion jewellery wholesalers have been able to make their business profitable by thinking exactly as like their customers. Customers have different tastes in fashion jewellery and this also keeps changing. It is also not feasible to please everyone. Due to fast changing demand of these products, wholesalers avoid keeping large number of unsold products for fear of increasing their running expenses. As they have thorough knowledge of the market, they concentrate on particular saleable designs only. They are thus able to attract customers and avoid completion.
SOCIAL MEDIA:
Social media is also utilized for attracting customers for increasing sales. They have their accounts on many social networking sites like Facebook and Twitter for interacting with customers. Some of them have created company sites and also manage blogs and offer their latest discount coupons at www.couponDekho.in. Customers are asked to give their suggestions on jewellery sold by them and type of products they would like to purchase. Those giving creative suggestions are given freebies and discounts. These wholesalers have realistic expectations and do not get involved in competition with established dealers. They set up online stores and sell products directly at reasonable cost.
