Not long ago, we had two options when it came to TV: we could watch what was on a channel or record it for later. Viewers were limited to a few choices. The broadcasters’ influence was far-reaching, as they touched millions of people during a single programme. Broadcasters were the influential ones, as they could rely on having a captive audience due to the limited choices available; now, the possibilities are endless.
What has changed?
What started as a basic terrestrial service has turned into a multi-platform industry. There are so many channels to choose from and so many media and entertainment companies vying for our business that it is very much a buyers’ market. This shift to streaming TV has been one of the greatest challenges for companies. The viewers have also changed – they are media-savvy, are aware of what they like, and have elevated expectations of their providers.
The challenges for media and entertainment companies
The companies making the programming and distributing it have new challenges due to this shift. The viewer is discerning and knows what they want to watch. The programmers must be able to anticipate the viewers’ needs and provide them with the appropriate content. They have also lost revenue stream through live TV advertising, as viewers are watching TV on demand instead and missing out on the traditional breaks.
Challengers for viewers
The viewers also have challenges. They must keep apace of the technological changes by upgrading their TV packages. Viewers can use Calne TV aerial installation services to make sure they can avail of the innovative technology and are encouraged to invest in smart TVs and satellite services from companies such as http://steveunettaerials.co.uk/services/satellite-repair-installation-calne/.
Trends emerging from the challenges
Viewers will be targeted by suggested programme advertisements through their multi-media platforms, with the advertisements targeted according to their viewing and browsing history. Other forms of targeted advertising will be inserted into on demand programmes based on viewers’ earnings, postcode and browsing history.
Viewers will be involved in the storytelling through different medias as a way of getting them invested in a programme, with the viewer participating in the creative process. They will also be offered opportunities to participate in screenings whereby they can interact with others through social media.
